Not only that, but China’s social network users are far more active than in other countries. It was found that 95% of people who live in large Chinese cities have an account with at least one social network.
In a new McKinsey survey of nearly 6,000 Chinese Internet users. The country beats out Japan, the United States, and South Korea in the percentage of its population that uses them A huge chunk of users is digital natives (gen Z) or Millenials. Unsurprisingly for a country with 1.4 billion people, China possesses a massive amount of citizens on social media. Social media marketing is of paramount importance to build e-reputation in China
YUNJIN CHINESE OPERA HOW TO
So, how to increase your brand awareness? 2. That’s why luxury consumer products enjoy such phenomenal growth in China for the past 2 decades.īrand awareness should be your priority of focus if you are new to China. Chinese consumers are willing to pay more if the brand can bring them prestige and respect among their social circle.
Moreover, they improve how other people perceive them. Accordingly, they become paranoid and cautious toward less recognized or unbranded products.Īdditionally, Chinese people buy brands not only for the functions they have but also to reflect their social status. Many consumers have been cheated with counterfeit products, fake reputable brands, and domestic brands that are expensive but of poor quality.
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